Customer Privacy Notice
This notice explains how Spitfire Homes collects and uses personal data when you reserve or buy one of our homes, and how we support you after you move in.
Who we are
This notice is issued by Spitfire Bespoke Homes Limited, trading as Spitfire Homes (“Spitfire”, “we”, “us”), registered in England and Wales under company number 04395875, with its registered office at The Gate, International Drive, Solihull, B90 4WA. Spitfire is the data controller for your personal data.
We are not required to appoint a Data Protection Officer. Please send any questions about this notice to the Data Protection Lead, Spitfire Homes, at the address above.
What we collect
- Contact details: title, name, address, email address, telephone number, and the home or development you are interested in.
- Financial details: payment records, evidence of funds, mortgage and lender information.
- Identity details: photo ID and proof of address, for anti-money laundering checks.
- Communications: emails, letters and notes of our conversations with you.
How we use it and why
- To take your reservation and complete your purchase, and to keep you updated along the way. Before contracts are exchanged we rely on our legitimate interests; afterwards we rely on performing our contract with you.
- To carry out anti-money laundering and identity checks, because the law requires us to.
- To support you after you move in, including customer care and warranty matters, based on our contract with you and our legitimate interest in providing good customer service.
- To keep accurate records, based on our legitimate interests and our legal obligations.
We do not use your information to make automated decisions about you.
Who we share it with
We share only what is needed to complete your purchase and look after your home. This may include solicitors and conveyancers, estate agents, mortgage lenders and brokers, financial advisers, scheme administrators for any purchase assistance scheme, new home warranty providers, insurers, utility and telecoms providers, management companies, anti-money laundering check providers, the local council (for council tax under the Local Government Finance Act 1992), and regulators such as the New Homes Quality Board and the ICO. They must keep your data secure and may not use it for their own purposes.
How long we keep it
We keep your data only for as long as we need it for the purposes above, including our legal, accounting, warranty and reporting obligations. When deciding how long to keep data, we consider its nature and sensitivity, the risk of harm from misuse, and any legal requirements.
Transfers outside the UK
We do not knowingly transfer personal data outside the UK. If this changes, we will put appropriate safeguards in place as UK data protection law requires.
Your rights
You can ask us for a copy of your data, and ask us to correct it, erase it, restrict how we use it, or send it to another organisation. You can also object to us using your data on the basis of legitimate interests. To make a request, please write to the Data Protection Lead at the address above. Please also let us know if your details change.
Complaints
We would like the chance to put things right, so please contact us first. You can also complain to the Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF; telephone 0303 123 1113; ico.org.uk/make-a-complaint.
Last updated: October 2026 · Back to Privacy Policy